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2024 Pride Month Collections That Go Way Beyond Rainbows and Glitter

June is filled with vibrant colors, glitter, and rainbows, all celebrating LGBTQ+ pride. Whether you're gay, nonbinary, lesbian, bisexual, transgender, queer, or an ally, there are numerous ways to support LGBTQ+ communities this Pride Month and beyond.

Over the years, many brands have gone beyond merely adding rainbows and glitter to their products. They've committed to substantial support for LGBTQ+ causes, charities, and organizations that offer essential services like shelter for homeless youth, mental health education, and safe spaces for those in need.
 

When Did Pride Month Become a Thing?

The inaugural Pride march took place on June 28, 1970, marking the first anniversary of the Stonewall Uprising, a pivotal event in the modern LGBTQ+ movement. Since then, June has become synonymous with Pride, and the tradition has continued to grow.

So, pull out your festive attire, grab your rainbow tutu, and explore these brands celebrating Pride with unique collections and ongoing support for LGBTQ+ communities.

Year-Round Pride Collections

Human Rights Campaign
Shop Pride merchandise from the Human Rights Campaign and learn about receiving LGBTQ+ support or becoming an ally through education, awareness, and solidarity.

Abercrombie & Fitch Pride Collection
Abercrombie & Fitch partners with The Trevor Project to offer a gender-inclusive range of products, including graphic T-shirts, cologne, sweatshirts, and Abercrombie Kids styles.

Amazon Pride Collection
Celebrate Amazon’s Pride Out Loud with special live events, products from LGBTQ+ artisans, jewelry, books, and the Speedo: Swim with Pride collection. Amazon supports LGBTQ+ communities in various ways throughout the year.

Lego Pride Collection
The Lego “Everyone Is Awesome” set features an inclusive rainbow flag and coordinating Minifigures. Lego supports LGBTQ+ organizations like GLSEN.

Sephora Pride Collection
Sephora highlights pride-themed makeup and LGBTQ+ beauty business owners, including Peace Out, JVC, and Artist Couture. Sephora Stands supports multiple charities, including The Trevor Project and the National Black Justice Coalition.

Spencer’s Pride Collection
Spencer’s offers a range of pride-themed items, such as skirts, tees, tanks, and jewelry. In 2022, proceeds supported the ACLU’s mission, with Spencer’s matching up to $50,000.

Target Pride Collection
Target collaborates with brands like TomboyX and Humankind for inclusive apparel and home furnishings, including pet items. Target has supported GLSEN for over a decade and partners with LGBTQIA business owners to amplify their brands.

The Phluid Project Pride Collection
The Queer-owned Phluid Project sells gender-free apparel, accessories, and beauty products. Their 2024 Pride Collection aims to amplify underrepresented voices.

Ulta Pride Collection
Ulta celebrates LGBTQ+ communities during Pride Month and year-round. They feature stories about self-expression and support brands that donate to GLAAD, The Trevor Project, and more. Ulta also supports PFLAG.

Walmart Pride Collection
Walmart offers a variety of pride merchandise, including party supplies, apparel, and pet products, available daily.
 

2024 Pride Fashion Collections

 

Adidas Pride Collection
In 2023, Adidas collaborated with South African queer designer Rich Mnisi for the "Let Love Be Your Legacy" collection, featuring apparel and footwear with graphic prints and abstract shapes. Look for the 2024 collection in mid-May. Adidas continues to partner with Athlete Ally and Stonewall UK to combat homophobia and transphobia in sports.